🏆Motivation

Everyone is health-conscious and knows the benefits of exercising. People lack consistent health routines. Therefore, our ideal users are health-conscious individuals, Gen-Z and Gen-Y, who lack consistency or motivation. Consequently, we will encourage people to get out of chairs with monetary rewards in the form of BRU tokens.​

10k Bruh works on the Move-to-Earn concept; users are rewarded with Native Crypto Token (BRU) for maintaining a consistent walking streak. But, of course, the streak breaks with inconsistency in walking, thus pushing the users to go out for a spin every day. The application tracks the user's real-time activities, the number of steps taken, and the distance traveled using their phone's GPS and other sensors.​

The USP of the game is the in-game personal companion named Bruh, which helps users instil good behavior by sending reminders and popups. In addition, to make "Bruh" more valuable, it will feature an earnings forecaster and other analytical metrics based on collected data.​​

When used in a social context, the word "Bruh" conveys a sense of friendliness that appeals to the target audience. In addition, Bruh's appearance might be described as edgy and unconventional, further appealing to the target audience.​

With a bit of gamification and Move-to-Earn as the fundamental mechanics, 10k Bruh can influence millions to adopt a better lifestyle. Our ultimate goal is to build a go-to-health and lifestyle app (initially focused on walking and running) that competes with the likes of Web2 apps such as Nike Run Club.​